March 10, 2018
Designer's Studio
Rob DeBellis

Robert De Bellis AIFD, CFD, PFCI is the lead designer at World Class Flowers, a market leader in arrangements, bouquets, roses, consumer bunches and specialty items. He is a Laureate member of AIFD as well as Past North East Regional President. He is also a member of The Professional Floral Communicators International (PFCI) With over 30 years in the industry, Robert has been on every side of the floral industry. His experience of running two floral shops (for over 14 years), working at Whole Foods Market on the front lines and being lead designer at World Class Flowers have given him a wealth of knowledge and perspective. A natural and entertaining speaker, Robert regularly uses his skills to educate and train both store personnel and the public at large. He’s given training seminars on a myriad of subjects, such as merchandising, product selection, trend spotting and upgrading. Robert offers an inventive, humoristic, yet realistic view of the industry. He has quickly become known as an expert in practical applications that can be executed at store level and by the consumer.